How Domain Name Impact Search Engine Rankings?

A domain name is your website unique identity on the internet. This is simply like the address of your website on the cyberspace. Having a perfect domain name for your site helps you getting the maximum number of views on the internet. The registration of web domain gives you a sense of ownership that is most desired by the business owners. Discussing here many other factors related the importance of domain name in the web promotion & online marketing.  

Relation of Web Domain with Google Ranking

Yes, it’s true that a domain name impact your SEO and social media marketing. So, choosing your domain name will be much more important for Search Engine Optimization and Social media marketing, let’s see how this factor influences the Google Ranking.

It’s Better Not to Use Stuffed Keywords – Know Why?

From over many years web marketers purchased domain names which contain their targeted keywords to gain very higher rankings on search engines like Google, Yahoo and Bing. But, the use of stuffed keywords led to more confusion as they’re completely meaningless, and stuffed to attract customers’ only. This technique is totally rejected by the Google, as per new algorithms you need to choose a domain name with meaningful keywords or keywords relevant to your brand.

Examples of Stuffed & Branded Keywords in a Domain

For instance, www.books.com seems no relevant to the users, and even Google will not able to rank higher, because it doesn’t state anything clear. Whereas, if you go for www.novels-publishers.uk or www.xyznovels.com, then it make more sense to the users, and this will also help a website to rank better in all the search engines Google, Yahoo & Bing.            

Make your Keywords More Creative, Unique & Innovative

You also need to be creative while choosing a domain name ahead of the extension. Here, you can also take help from your domain provider that will help you in finding a unique, innovative, fairly short and readable domain. Remember if your domain is easy to memorize, that’s the additional bonus. The experts of web industry suggest experimenting with different domain combinations, so that you can choose the perfect one.

Pay Attention to Domain Extension

Try not to select the domain with the quirky spellings, and unnecessary multiple letters, etc. Getting a domain name with .com extension is the best one, but yes there are many other options - .org, .net, .EU (Europe), .agency, .biz, .edu, and so many others.

In the End

Once you've settled on a domain name, you'll need to be sure your email address use. That way you're marketing every time you send an email message.